B2B Data Podcast
Transforming an in-house creative function into a strategic powerhouse
About the project
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The Customer Data Platform (CDP) industry was experiencing explosive growth, with both Segment and its competitors vying for market leadership.
To provide industry leaders with better insights, Segment sought to expand their content into podcasts. The work included naming and positioning exercises, artistic exploration, systemizing creative for rapid production. These are some of the explorations and examples of the work.