About
Multi-disciplinary design, systems oriented, and informed by data.
You might
value comprehension over attention, need to get and stay organized, or need something built far afield and in the harshest conditions.
Data
15yrs
36
1,293,204,023
People
Schuyler MacFadyen
Principal Designer
My work spans multi-channel campaigns, robust brand identities, compelling marketing communications, and impactful executive presentations.
I believe in integrity and process as fundamental to design success. Integrity means asking the right questions, reflecting on outcomes, and maintaining meticulous documentation. My approach to process isn't about hoops; it's a platform for efficiency that ensures projects meet their brief and exceed expectations.
My background in economics and art empowers me to connect deeply with customer decision-making and consumer experience. I thrive on uncovering valuable insights to drive campaigns that resonate with target communities.
Contact
Capabilities
Experience
Data Visualization
UI Dashboards
Books / Brochures / Magazines
Environments & Exhibitions
Packaging
Digital & Print Production
Websites
Creative Strategy
Brand Story & Voice
Art Direction
Campaign Strategy
Design Operations
Agency Collaboration
Brand Identity & Design
Guidelines, Governance, and Enablement
Design Systems
Visual Identity
Photography & Direction
Toolbelt
Design
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Figma
Blender
OnShape
Keynote & PowerPoint
Data
Google Sheets
Looker & Looker Studio
BigQuery
Languages
HTML
CSS, SASS
Python
JavaScript
TypeScript
Three.js
Admin
Google Workspace Administration
Jira Administration
Slack, Discord
Asana, Monday, Etc.
Platforms
Canva
Webflow
Squarespace
Wix
Clients
Airbnb
Arctic Orchids
Better Settlers
Blush Wine Bar
Center for Enamel Art
Dartmouth Alumni Association
DevBootCamp
DS Political
eBay
Everwise
Hero Collective
HeyHeys
Hired
HotelTonight
ISG
Konstantina Tzovolou
Life360
MyVest
ParYoga
Prosper
Razzi
Robert Half
Saugatuck Technologies
Segment.io
Sotheby's Realty
Sovrn
Stanford Endowment
Tally
Team Handstand
TechCrunch
The Dome
Tiny Ideas
Twilio
Twitter
Uber
Vettery
Zealous
Testimonials
...constantly challenges everyone to ask questions which result in better, sharper work.
...hands-down one of the most articulate and thoughtful designers I've ever had the opportunity to work with.
There's literally nothing I can't trust [him] with.
I couldn't help but be impressed with his tireless attention to detail and tenacity to create the best work possible.
...he works his ass off to deliver above and beyond the brief, every single time.
[He] has the remarkable ability to inspire and guide, allowing even the most junior members of the team to rise to their full potential.