TechCrunch

TechCrunch was growing quickly that their brand needed a system. With events in Berlin, New York, San Francisco, and beyond MacFadyen.co focused on creating a cohesive expression that also embraced the local culture native to developer and startup communities.

Jan. 2017 - Dec. 2019

  • Art direction
    Dynamic identity
    Flexible identity
    Visual identity systems
    Photographic direction
    Environments
    Exhibitions

  • Samantha Lopez

 

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I couldn’t help but be impressed with his tireless attention to detail and tenacity to create the best work possible.

— Samantha Lopez