End of Year Earnings
EoY, Start of an Era
About the project
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Nearing the end of 2025, Uber was filing their 10-K, but the year was a little different. They had made a strategic big bet on the growth of autonomous vehicles. Utilizing rider preference data and financial insights, we crafted a visual narrative that contextualized Uber’s strategic pivot toward autonomous vehicles. The final presentation moved beyond raw numbers to articulate a clear "Start of an Era" for stakeholders.