MacFadyen

Dear Travis Bartlett and Axon team—

I’d love to be your new Senior Designer, Marketing—and here’s why I think you’ll love to have me:

First: I’m a strong, creative leader comfortable being a voice for design while advocating for the interests of other teams—someone you can trust with taste, execution, and mentorship while you’re strategizing the next big move.

I empower and protect my teammates 💂🏻‍♂️. At Twilio I’ve turned the Creative team from a neglected service org—one that made logos bigger and reacted to last-minute requests for image assets—into a valued partner built on Trust, Service, and Integrity. I’ve improved cross-functional effectiveness with tiered SLAs, streamlined brief templates, and made creative self-serve; all of it increasing the number of projects we support by 466% with no increase to fixed costs.

Second: I’m a clear communicator and who can quickly identify the right blend of speed-to-execution and cost-savings, while maximizing quality, no matter the brief or audience.

I’ve made it all: presentations for (and to) C-levels, design systems that increased webpage performance by 80%, multi-channel global campaigns that delivered $2.3M in revenue, visual identity governance for teams of 70+ designers, event design for 10,000 attendees, print production that automated 3,000 sticker sheets with variable data, and stadium animations for 20,881 Chicago Bulls fans. Currently, I lead 8 designers across 15 campaigns per month and 3 web pages per week.

What’s more, I deliver pixel-perfect results—the kind that your clients didn’t know they needed until experienced 🧐. I care about integrity and details, and how they anchor successful teams. To me, unsung work is the strongest proof of integrity, from asking the right questions along the way to robust internal documentation. Even when the details will never see the light of day, I’m rigorous in my principles and I help get everyone on the same page about where the bar is so that we can celebrate when we cross it and make changes when we don’t.

Thanks for reading. Hopefully this gives you a sense of who I am, what’s important to me, and how we could protect more lives.

— Sky MacFadyen

STATEMENT

Use my 10+ years of creative experience in B2B/B2C/Tech and background in economics; bringing top-tier brand experiences to the public sector in service of regional policy and social health.