The scene
Director: Your party sits around the table, splashing bubbles of celebration. Recent guild support is everwhelming. The appetite for theater of the mind is exploding, your community wants to fight beside you, they deserve a quality experience, the market has a hole, and MCDM is primed to fill it. The why is certain. The what has bones. But, how will you get there?
As this thought seemingly sweeps over the group the inn door swings open—a Tactician stands in the doorway...
About me
I am well versed generalist, self-taught in many disciplines, who believes anything is possible. As a professional, while my core facet is design, I embrace any challenge. I thrive when the project requires a bit of data analysis, some analog sketching of workflow, maybe writing an Adobe script to bring it all together, all while I keep timeline, budget, and business objectives in mind.
As far as theatre of my mind goes, I have been playing D&D 5e for 4 years and recently added a second group to my weekly rotation. Over that time, role-playing has changed me and helped me connect with old friends in new ways! It is profound and I want to help.
Experience
I’ve made it all: presentations for (and to) C-levels, web design systems that increased page performance by 80%, multi-channel global campaigns delivering $2.3M in attributed revenue, visual identity governance for teams of 70+ designers, event designs for 10,000 attendees, print production that automated 3,000 sticker sheets with variable data, and stadium animations for 20,881 Chicago Bulls fans.
Titles
- Mormaer of Adobe Products
- Baron of Digital Accesibility
- Cascading Style Sheet Viceroy
- Defender of Taste
- Champion of Digital Asset Management
- Squarespace Circle Don
Vision
I want to help make the MCDM RPG the best is can be for the community; simultaneously creating the MCDM Design System (DS). A DS that establishes visual identity foundations for spacing, type, color, graphics, composition, motion, and UX patterns. One that serves the MCDM brand, its products (future VTT, digital & print publications), web experience, marketing, events, and communications. The result will be a DS borne from the community insights that marries MCDM’s vision/strategy, flexible enough to be playful, stoic, and everything in between.
Whatever it is, the way you tell your story online can make all the difference.
Thanks for reading. Hopefully this gives you a sense of who I am, what’s important to me, and how (together) we could TTRPG experience to the world.
Peace, out!
Sky MacFadyen
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